KINDTHREAD
Creative Direction. Creative Production.
For scrubs brand Kindthread, our goal was to create a suite of video, social, and photo assets for a brand repositioning. I worked solo to envision this new visual territory, then upon winning the bid, saught creative talent and partners to bring it this campaign to life. I then creatively managed a wild two day, nine rotating stages with 20 on-camera-talent, photography, video, and social teams, and made sure our clients were engaged on-set. All to say, I was there for it all.
Agency + Production → Hoff Studios
Here for it all.
HERE FOR IT ALL.
Creative Direction. Creative Production
Copy→ Sam Coggin Photographer→ Ackime Snow
Video Director→ Max Cantor DP→ Leroy Farrell
Production Design→ Caroline Dorn
Here for it all.