For Spotify for Artists, we pitched, developed, planned, shot, and handled post for one of their first longer-format campaign initiatives. Focusing on the artistic process, this first execution was shot in four hours in London with the phenomenal Jorja Smith. Running point on all creative production aspects of this project, I partnered with client to make sure their vision was fulfilled, scouted and hired above-the-line creative partners, worked with our local London producer to execute a tight talent schedule and large production design lift, and liaised with Jorja’s image and management team to make sure this collaboration went off without a hitch. Overseeing post production, I worked across editorial and finishing teams to bring together the final spot, making sure we were hitting Spotify’s KPI’s and brand messaging pillars along the way.